Free resources
Two short, practical guides from Found. No fluff, written the way we would explain it to a client over coffee.
Search now happens in two places at once. Customers still type into Google, but a growing number ask ChatGPT, Gemini, or Google's AI Overview instead, and never see a list of blue links. Our first guide, GEO & AEO: Getting Found by AI, Not Just Google, explains what Generative Engine Optimization and Answer Engine Optimization actually mean, why AI tools recommend some businesses and ignore others, and the concrete steps that get your business named as the answer.
Our second guide, The Business Owner's Guide to Marketing That Actually Works, is for founders who want a straight answer to the questions agencies rarely address plainly: how much of your revenue should go to marketing, when an internal hire beats an agency, and which channels are worth your time this year. Both guides are free, written in plain language, and built on the same system we use with our own clients.
A plain English breakdown of GEO and AEO: what they are, why they matter this year, and a starter checklist you can run this week.
A founder's handbook on what marketing actually does for a business, how much to invest, when to hire an agency, and how to prioritize with limited time and budget.